(deleted - wrong place)
The non-tech people don't even know there are alternatives to ChatGPT. Google is to search what ChatGPT is to LLM for most non-tech people in my experience.
My kids use it, their friends use it. My neighbors have brought it up. I work at a non-tech company and talk to a lot of non-tech people and it's rare to speak to someone who doesn't know about ChatGPT now.
It's pretty popular!
That doesn’t mean Google won’t win, I’m just saying ChatGPT is absolutely in the zeitgeist.