What to Spot on AI Nowadays?

I recently found myself thinking about which products are most relevant to build using AI today. The market is moving very fast and I have been building software for some of my company's clients. I currently see that building a product becomes relevant only with the adoption of AI and I don't see any problem with that, but is there a way to understand the essential point of the matter, for those who dedicated themselves to software engineering and now need to update themselves a little more and naturally understand how to build a relevant product, where to look? Who to talk to and connect with? Are investors taking different approaches to these types of products? I understand that we don't need to be geniuses to do it, but is dedication and a good strategy enough or do we need to understand something more? I would like to have this discussion with you, because I see the relevance of this channel to connect with people who are at a higher level of acceleration in their businesses, what is the best way to enter this environment that is and is not new at the same time. I thank everyone who can contribute in some way.