This article uses an LLM to summarize itself into three key points. Those three points are milquetoast, making me much less interested in getting behind the paywall and reading the actual article.

Maybe this is a value add. Maybe the article is milquetoast and should be skipped. But either way it’s an example of how LLMs are not just competing with search they’re degrading the reading behaviors which make search more valuable (details, specifics, exact match).

It is an underrated point though that LLMs are competitive with Google search because they remove anti-user ads and SEO spam. In the long run LLMs will have that same problem though, because it’s a business dynamic not a technological dynamic.