Major events use it for all kind of soecialty cameras as they aready have the technology for the main studio cameras. So we had to develop solutions for everything that was not working. And major productions have budgets for all kind of new toys:mini-cams, drones, cable cams, now cinematic look from small mirrorless cameras, slow motion, etc. That opened up a whole lot of possibilities to be creative but you have to be as reliable as the main cameras and aim for the best image quality.

Now the same products are used for very small productions that don't have the budget for any studio camera (look typically at 50k+ for a camera without lens). In that case we try to provide a similar user experience and functions but with much more ffordable cameras.

Finaly more and more live productions are now handled using cine style cameras which don't have the standard broadcast remote panels and that's another area we cover, by combining camera control with control of many external boxes like external motors to drive manual lenses or 3D Lut video processors. Applications are on fashion shows, concerts, theater, Churches, studio shows, even corporate.

In the end Elixir is used for a lot of small processes which handle very low level control protocols. And then on top of that add a high-level of communication between devices either on local networks or over the cloud.