If only someone told me this before my first startup
johnrushx.substack.com
johnrushx.substack.com
Selling to consumers is a monster problem just on the billing side. If you sell only to a few businesses you can easily negotiate something like a wire transfer for payments.
Sales lifecycle can be much easier too. B2B you might only need 3-4 word of mouth leads per year to keep the wheels on the bus. For most B2C you need a google ad product and rules of large numbers in your life.
The only B2C market I would consider attacking is gaming via Valve's platform. It's the closest to a hybrid that I can come up with given how tightly they work with you as a developer.
Truth is, the only metric for success is how much do you care about something. I'm convinced that the wildest, most broken ideas and processes can also be successful because the founder cared enough.
PMF stands for Product-Market Fit. It refers to the stage when a startup has developed a product that meets a strong market demand, meaning customers are willing to pay for it, and adoption is growing organically.
Achieving PMF is a critical milestone, as it signals that a company has found a scalable business model. It often results in rapid user growth, increased customer retention, and reduced reliance on aggressive marketing. Startups that fail to achieve PMF usually struggle to sustain themselves, regardless of funding.
Marc Andreessen, who popularized the term, described PMF as the moment when “the market pulls the product out of the startup.”