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Comment by kh_hk | Hacker News Reader

It's a nitpick about the repetitive phrasing for announcements

<Product name>: Our most <superlative> <thing> yet|ever.

Speaking as someone who'd love to not speak that way in my own marketing - it's an unfortunate necessity in a world where people will give you literal milliseconds of their time. Marketing isn't there to tell you about the thing, it's there to get you to want to know more about the thing.

A term for people giving only milliseconds of their attention is: uninterested people. If I’m not looking for a project planner, or interested in the space, there’s no wording that can make me stay on an announcement for one. If I am, you can be sure I’m going to read the whole feature page.

Idealistic and wrong, marketing does work in a lot of cases and that's why everybody does it

No, everybody uses marketing because it's a conventional bet. It has proven in many cases to not be effective, but people aren't willing to risk getting fired because they suggested going against the grain.

I hate modern marketing trends.

This one isn't even my biggest gripe. If I could eliminate any word from the English language forever, it would be "effortlessly".

If you could _effortlessly_ eliminate any word you mean?

Modern? Everything has been 'new and improved' since the 60's

Idk, right now I think I'd eliminate "blazingly fast" from software engineering vocabulary.

I think Electron is giving you your wish.

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