There's certainly opportunity. NextDoor comments here are of mixed quality. And the NextDoor feed seems to have the ad saturation cranked up unpleasantly high.
> Thus, the WhatsApp group was born. At first this was just a place to announce when we’d be out having stoop coffee, but we soon realized people wanted to connect over more things than just coffee. So we ended up converting the group into a WhatsApp Community where we could have chats dedicated to certain topics or groups and plan other types of events together.
You're lucky, sounds like your local NextDoor community has above average (for NextDoor) comment quality...
The signs of a populace with wildly conflicting values, a lot of anger, a lot of mental illness, and a lot of cognitive problems and knowledge deficit... has been apparent in online comments for a couple decades.
One thing with NextDoor might be that it's developed a reputation. So that many people expect that the typical post will be some alarmed retiree posting a doorbell cam photo of a "suspicious person" going to doors on their street, who was obviously delivering packages while being nonwhite. In real life, most people would minimize interaction with the alarmed person, not install an app to get more of it.
Another thing with NextDoor is that some aspects of the experience are really user hostile. Besides the ad saturation-bombing, and the user interface that could use some cleanup and straigtening-out, there's things like 2FA (for Nextdoor!). I'd love to see numbers on how many users that 2FA alone cost them, and what they got in return. A UI cleanup is possible only if it's not overruled by the people doing the ad saturation, where user confusion just means more opportunity to show ads (until those users dont' come back, and don't bring their friends, but that's someone else's KPI this quarter).
This is kinda funny from my perspective. In most of the world WhatsApp reigns supreme to such a degree, that advertising for it would have the same pointlessness of a Coca Cola ad. In LATAM every neighborhood, department building, workplace and school has a multitude of Whatsapp groups.
The good and functioning ones are: work related, have people that organically have become dang or are too small to receive "manual" spam / random petty fights. The "manual" spam is people sending MLM scams, annoyingly advertising their side hustles, political or religious message chains. People also will fight publicly because someone may or not have flirted with someone else's husband. Forums are eternal.
The only thing like NextDoor here is SoSafe, a community safety app, which quarantines the crazy people that see an "undesirable" taking a walk and wants to call the cops.
> When they started mentioning WhatsApp, I did have the briefest thought that this could be marketing to try to replace NextDoor.
But the quote of a fragment of that, without ellipses, and somehow capitalized, looks like a verbatim quote of an entire sentence, which changes the meaning substantially:
> This could be marketing to try to replace NextDoor.
The difference in meaning is irrelevant to your comments, but, in general, others who come along will see and respond to quotes, so quotes take on a life of their own, while remaining attributed to a person (who didn't necessarily say that).
;-)
I agree that this would be a pointless exercise in advertising WhatsApp, but this is a kinda funny comparison. Coca-Cola is advertised like crazy. Unlike WhatsApp, advertising is an essential part of how they maintain their dominance. They don't have the network effects of WhatsApp.
It seems Nextdoor has fulfilled that need and more.
It’s still obviously racist to everyone but it’s not reportable or treated as such.
Or bicker about street parking. Or people who post on social media in general, like to talk about politics or fake outrage over nothing or the weird boasting people like to do like post a news article about some family freezing to death in the Yukon and how disappointing it is that the husband didn't keep his SUV prepped for such an occasion like I do here in Houston—you know, I don't even leave my house without <LARP armor>.
It can get in the way of a foundational part of the social fabric: being able to assume your neighbors are normal, nice people.
That's what the urbanologist Jane Jacobs, in her book "The Death and Life of Great American Cities" called "eyes upon the street, eyes belonging to those we might call the natural proprietors of the street".
As she said, "The first thing to understand is that the public peace - the sidewalk and street peace - of cities is not kept primarily by the police, necessary as police are. It is kept primarily by an intricate, almost unconscious, network of voluntary controls and standards among the people themselves, and enforced by the people themselves".
To many people, of course, this is disgusting behavior.
Well in my experience when I lived in a neighborhood like this in practice this meant a lot of really bored soccer moms in the local facebook group posting pictures of every new van on the street because they were now convinced their kids were in mortal danger. The million ring doorbells probably didn't help either.
I think P.K. Dick was much more accurate and prescient than Jacobs when it came to the paranoid character of local neighborhoods in particular in an age where that is amplified by technology
if my neighbors are weirdos I'd like to know, and in what sort of ways
But you aren't learning that they're pedophiles or violent or that they'll harm you or that you can't trust them to watch your kids or make moves on your wife or poison your dog or burgle your house or can't be a good friend or reliable neighbor.
You're learning things that really have no impact except to make you dislike them.
It might not seem like it since we love to forage for this kind of info on social media, but you only lose from that transaction.