I wonder if they had 3 CEOs because the name means 3 stars in korean
Samsung the company started as something resembling a dry goods market.
Mitsuboshi, 三つ星, would I think be for three stars, particularly the stars of Orion's belt.
"According to Samsung's founder, the meaning of the Korean hanja Samsung (三星) is three stars."
https://news.samsung.com/global/20-things-you-didnt-know-abo...
菱形, that is, "water chestnut-shaped" is indeed used for what's called "diamond-shaped" in English, maybe hence the confusion.
https://www.mitsubishielectric.com/en/about/history/logo/log...