A big problem is to what extent do future business models disrupt the public perception that AI is "objective" or unbiased, a perception that is often itself the product of these companies' own marketing. When the very results of a prompt to an agent/LLM, such as ChatGPT, are suspected of profit/corporate interests over accuracy, why would anyone use it over the dozen other players in the field? This is precisely the thing that has soured google search results.