Nothing is perfect and European providers need to start somewhere. We all know there are tradeoffs and limitations but there's no need for a pile on.
This is from their FAQ: https://upcloud.com/products/zero-cost-egress
> What exactly does zero-cost egress mean?
> We are eliminating any concerns over data transfer fees. This means you’ll enjoy Internet traffic from our cloud services without any fear of accumulating costs.
> How does this differentiate UpCloud from competitors?
> By pioneering the zero-cost egress model, we’re not just changing the game for UpCloud; we’re challenging the entire cloud industry to reevaluate their pricing models and spearhead the industry towards predictable budgeting on cloud computing costs.
While the actual bandwidth limit (https://upcloud.com/fair-transfer-policy) is the same as DigitalOcean and at least an order of magnitude lower than other EU providers like OVH and Hetzner.
> Even if you exceed your monthly share, don’t worry, there are no excess fees. We will simply notify you of reaching the fair transfer policy and may reduce the bandwidth of your Cloud Servers to 100 Mbps for the rest of the month.
EDIT For completeness, there is also:
> If you believe to require more transfer per month than the Fair Transfer Policy provides, you may opt in to a paid transfer model at €0.01/GB. This affords you completely unlimited egress with no restrictions.
If your network speed is capped, that's a bandwidth limit that can break things, especially "when your business takes off"
But it would have been enough to just read the links, that are posted here. I encourage everyone to do the same, before posting stuff that is irrelevant and/or plain wrong.
Personally I prefer a cap on spending given that the risk of runaway costs has a bigger impact than the risk of runaway of legit network traffic. I suspect most people feel that they are more cable of catching and addressing runaway success, rather than an runaway network problem caused by an undiscovered bug or attack (often intentionally done during off-hours in the middle of the night).
The fair usage policy you linked sets reasonable bandwidth allocations (just like DO), but crucially, they don't charge as much as AWS/GCP. And this is the main selling point here: the egress fees of the big cloud providers are straight up bonkers. UpClouds isn't.
Calling this "lying" is dishonest. They're transparent about both the policy and its industry context. If you want higher baseline allocations, that's fair feedback. But it's a different discussion than accusing them of deception.
Avoid ANY company that makes this claim.
I'm European and European providers need to start by not being dishonest, we can't just give 'em some slack just because they are "ours". I'm not putting my data into a company that can't even be honest about their actual reliability.