The immediate reaction here is customer data but I think it’s worth a reminder that this data has significant implications for non customers as well.

I nearly cut contact with my mother over he wanting to use 23andme for genealogy purposes. The threat was ugly but as far as I know got her to not do it.

There are a lot of people who have now made major choices for others personal data who had little meaningful informed consent. Now it’s up for the highest bidder. I have some small hope the EFF will say something on behalf of consumers and a court will listen. I it pure hopium but it’s all I’ve got.