The list of counterexamples at the end is a little light.
The Montreal Protocol is probably the most famous example: https://www.unep.org/ozonaction/who-we-are/about-montreal-pr...
And the German feed-in-tariffs helped renewables quite a bit: https://en.wikipedia.org/wiki/Feed-in_tariffs_in_Germany
Or the European emission standards: https://en.wikipedia.org/wiki/European_emission_standards
They achieved their two goals of (1) minimizing the externality and (2) driving technology innovation.