We're not trying to turn hiring into a popularity contest or a casting call. The point of video or a photo isn’t to favor looks — it’s to give people a chance to show personality, communication skills, or walk through a project — especially in roles where that matters (e.g. PMs, founders, designers, etc.).
That said, both video and photo are optional. We’ve seen that for many candidates, especially those early in their careers or from non-traditional backgrounds, a short video can dramatically increase response rates — not because of appearance, but because it humanizes them and cuts through the noise of generic applications.
We’re 100% aligned that character and substance matter most — we just want to give people more ways to show that, not perform for it.