> The academics believe the music helps swamp the brain’s ability to present counter-arguments, making the message more persuasive to the listener. Deploying strong narratives to accompany a particular message, including characters and rich description, is another way of overwhelming the brain’s ability to battle back against spurious claims, prior research has shown.

You know what's even better than this? Meeting people on the same level instead of seeing them as animals that need to get herded around. But this isn't new, we've been saying this for a while now. Condescension is politically toxic. This whole tone and method of delivery is a proven failure. It's probably easier for these people to lose on election day than meet voters where they are, because ego matters more here than winning