A policeman standing on a public square threatening to incarcerate anybody who is violent results in no violence actually happening at that square. Take away that regulation (in form of the policeman) and watch the actual violence start.
Many things are moral, but have no legal coverage, some things are moral but illegal, and some immoral but legal.
But yea, that’s the only language that a corporate entity understands, unfortunately.
One of the most fundamental limits on the market is the criminalization of killing other people, giving it a prohibitive extra "cost". This kind of restriction on the choices of participants is so incredibly well-accepted that we simply take it for granted, and seldom think about it as a "regulation" even though it is.
That regulation prevents CEOs from "rationally" deciding it costs less to assassinate rivals' employees than it costs to improve their product.