Emphasis mine.
As someone that sold AV equipment, including cables, in the late ‘00s / early ‘10s, nerds that misunderstood the nuances of this were the single worst group of customers to work with.
You could see them coming a mile away. By the time “gold-plated HDMI cables are a scam” gets down to their level of pseudo-intellect, it becomes “all cables with the same physical connectors are the same”. Patently untrue, and 99.9% of the time they won’t have any of it. Some of the most snide, belittling, insulting shit ever sneered at me in a professional context has been from some socks-and-sandals nerd practically accusing me of genocide because I dare suggested that the cheapest HDMI cable on the shelf explicitly doesn’t support whatever insanely expensive TV, blu-ray player, or whatever else, that they’ve purchased.
15+ years later, purchasing the ‘right’ HDMI cable is if anything a more Byzantine process. Made worse by the fact that any conversation on the topic inevitably has at last one person butting in to say “they’re all just cables bro aha”.