Back in the day, Radio Shack offered gold plated connectors on their cables, too (IIRC, there was "Archer" and "Archer Gold"). To this day I always get a little prickly at people who sneer at audiophile cables and specifically rag on gold-plated connectors rather than, I don't know, oxygen-free silver cables or whatever. The gold plating was actually a real valuable thing, and the cables could still actually be pretty cheap (e.g., Radio Shack!).
I actually did have Monster-brand speaker cable many years ago, but it was the original version with no connectors, just a bare spool. I don't remember it being much more expensive than any other 12-gauge speaker wire at the time, and it was both more flexible than some other brands and prettier when exposed -- which is arguably a selling point. I still have a segment of that original cable, actually, and use it for my center channel. Somewhat amusingly given the actual linked article, the rest of the cable I have is from Blue Jeans.