LaTeX is....controversial. I say "LAH-tek" but I've heard a lot of different pronunciations. LaTeX was the original gif fight haha
> Insiders pronounce the χ of TeX as a Greek chi, not as an ‘x’, so that TeX rhymes with the word blecchhh. It’s the ‘ch’ sound in Scottish words like loch or German words like ach; it’s a Spanish ‘j’ and a Russian ‘kh’. When you say it correctly to your computer, the terminal may become slightly moist.
That's the Mad Magazine Knuth speaking: https://blog.codinghorror.com/the-enduring-art-of-computer-p...