MAC addresses seem to thrive, both in Ethernet and Bluetooth. Sure, it's only 48 bits, but it's a bunch of hexadecimal digits with colons.
IPv6 failed because (1) it demanded too much of the networking hardware, (2) was a stupidly complex beast compared to IPv4 and (3) had the catch-22 of requiring both producers and consumers to upgrade at the same time to even make it usable, let alone widely beneficial. (Discounting 6to4 and other local patches.)
However, since I upgraded my AP, I realized my ISP actually does support IPv6 really well, so perhaps we're close now...