"This article is right about one thing: people do seem to put too much importance on the upfront cost. I see things like the latest gen iPhone is $99 upfront and the previous generation is $49. For $50 you get older hardware that will be obsolete a year earlier... for something that'll probably cost you up to $2000 (or more) over 2 years anyway"
I think it's more of a cash flow thing than anything else. People buy the best thing they can afford based on the cash they have available at that very moment.