The GoPro Army
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For those of you unfamiliar with the sailing sport, it is unique in the fact that it is intensely physical and action packed, but also governed very strictly with rules and procedures. It is not uncommon for a crew to finish a race sweaty and exhausted and a few hours later meet in a ballroom in black tie attire to go through a procedure that is reminiscent of courtroom proceedings to determine if a rule was broken or if a foul play was involved.
A team who we often compete alongside recently outfitted their boat with a multitude of GoPros, one on top of the mast, 2 on the bow looking back on the port and starboard gunnel of the boat, 2 on the back looking forward, and 2 looking out on each side. They not only use these to practice, going over the "play by play" if you will, but also during the aforementioned race committee hearings, to establish innocence or wrongdoing. They swear the cameras, which cost them at most $3,000, have won them many a race.
GoPro has done a very good job finding the niche they needed to appeal to, and marketing and fueling that niche to be the backbone of what appears to be a very successful business. Best of luck to them moving forward.
I think they've done better than that: instead of finding a niche, they've found dozens if not hundreds of them. Each individual "extreme" sport is a tiny niche unable to support much of a video company, but by stumbling on the idea of various quality mounts and a solid (in all sense of the term), high-quality camera, gopro covers pretty much all sports at once. And from there, it spreads to every situation where a camera is "out in the open" where it might get banged up or fall.
That's not really a niche anymore.
We're talking about fairly expensive electronic equipment, not disposable diapers or bottled water. Low volume. Your ire is warranted elsewhere.
I live in Hawaii and I can see the impact of this (disposable electronics) every day on the beach. What's problematic is not just the waste that is the direct result of this company, it's the fact that nobody is even acknowledging the destructive impact of the company. It's hailed as a success -- and nobody notices the impact on the rest of us?
Also, considering the GoPro replaced disposable film camera (really disposable, unlike your overly extended definition) the net impact of Gopro could actually be very positive.
Our claim to fame was all of the added features that GoPro didn't have: a remote control, view-finder, advanced editing, et al.
Our price was significantly higher.
We got clobbered.
GoPro's simplicity is its secret weapon.
VIO makes a terrific product but missed the mark in terms of UI/UX.
I think that could move the needle.
But you're right, GoPro is killing it. Tough to beat right now.
First of all they look silly (e.g. if you wear them on your helmet). A more aero-dynamic design would look better. Also, at the high speeds of some of the sports this is used with this may actually cause problems.
Take skiing for example -- a professional downhill skier can easily reach and pass 80 mph. This camera will cause so much drag that if it does not fly off it will probably cause a lot of discomfort by jerking the skier's head up. But even at the lower speeds of advanced amateurs this will cause problems.
But of course the most important thing for a product like this is looks, and a more aerodynamic design would definately look better.
For sports, there is certainly a performance aspect (in this case, aero-dynamics).
But even outside of sports...if you really want people using p-o-v cameras on a regular, everyday basis, the design needs to improve dramatically.
Also, I believe the design and aesthetics could really be improved.
If you really want more people using a p-o-v camera more often, it needs to be a little less intrusive (the GoPro looks pretty awful). A streamlined, low profile camera with the ease and simplicity of a GoPro would be a winner.
I made my personal ski movies with my VIO.
But even better, the things are so durable if you can find it, chances are you've got an amazing shot.
One thing - if you are not a pro athlete and you are wearing more than one camera during any kind of recreational activity, expect to be mocked endlessly.
There's nothing wrong with GoPro, and I would have one if I could justify the cost at this point. Idiots will be idiots, the real issue is they now have an audience larger than the other people on the trail. I'd love to see public trails go camera-free just because (in my anecdotal experience) a small but significant minority of riders lose all sense when the reward of a million views is dangling over their head.
One thing I've been noticing lately is a bit of a rift in various sport communities (I've noticed it with surfers and mountain bikers anyway) between those who use GoPros and those who don't. This rift tends to cut pretty cleanly along generational lines with the 30+ folk looking down on the GoPro users. I guess this shouldn't really impact GoPro commercially too much as they are hitting the right demographic for growth.
It broke after a few months. I got a free replacement. Then it broke again in a matter of days. This time my camera was also destroyed. The best they would offer me was a new camera at 50% off. Didn't have much choice. Got an overpriced third party mount made of metal, but this one is definitely not breaking.
- http://replayxd.com/cameras/replay-xd1080-camera/
They don't use standard tripod mounts. If I were a little more click-happy on Amazon I may have ended up with a mount that wouldn't fit my camera.
Sure, if you're doing 'extreme' sports, then the standard tripod mount might not be sufficent, but I was just cycling. I don't want to buy a whole new camera just for that.
(don't care if it's Google, GoPro, or other... theoretical result is still amazing)
Also, I've seen some amazing perspectives with these and "drone" quad copters, for < $4k, I think
http://gizmodo.com/5900820/unbelievable-aerial-footage-of-bi...