Apple needs a new asshole in charge

>John Gruber from Daring Fireball dug up this anecdote from the last time Apple seriously botched a major software launch

The last time Apple botched a major software launch wasn't MobileMe. It was Apple Maps. Or maybe something more recent.

There’s actually something telling about this framing which is like, it’s not about being an asshole, it’s about being so passionate everything else falls to the wayside. But it feels like that quality my is so rare in society, that we’ve sort of accepted being an asshole as second best, in many areas of leadership, but it’s not second best! It’s bad! Blinding passion may be good, being an asshole is just not.

> As of March 2025, the largest companies by market capitalization are Apple ($3.63 trillion), Nvidia ($3.05 trillion), and Microsoft ($2.95 trillion).

I wonder what makes DHH think that the CEO of the world's largest company wants management advice from a guy who lost at least 1/3rd of his employees because he wanted to maintain a work place that mocks customers' ethnic names.

Apple might benefit from one, but would the world at large? The consequences of a big enough tech asshole can be disastrous nowadays.