I think what they're suggesting is that yes, Google spent some SWE hours to implement it, but they have (or will, over time) saved more than that in equivalent compute (by pushing it onto users). So, from Google's point of view, they saved SWE hours on the company balance sheet, so it's a win.

But from the larger point of view of "everyone," this actually made the total cost worse. The cost/benefit analysis from Google's point-of-view was worth it, even though it made things overall worse in the larger perspective. Hence "tragedy of the commons," where the short-sighted behavior of some actors makes things worse overall.