My point wasn't that this particular incident was some great case of industrial espionage. But it's a rather easy slippery slope to that outcome.
But what if your website is secured behind an Amazon EC2 or Linode CSR? Isn't Instagram and Netflix run at least in part on EC2? I have no clue what the security schemes are for either of those service providers, but if they allow CSRs to change passwords, then it's the same thing. If the CSRs can be paid off, or fooled over a phone call, then it might be cheaper to just do that if they want to inflict potentially millions of dollars worth of damage to a rival.
Having the security of your entire business behind a single CSR or a cell phone is the equivalent of millions of dollars worth of Cisco firewalls being outdone by a $20 wifi-router plugged into the internal network.