I don't see this to be a problem worth solving.

Some problems are problems but for a startup to succeed it needs to be a very important problem.

Having a unique insight is also not enough. It needs to be a highly leverageable insight or advantage. One that you can use in this startup; as you grow your leverage it will help you get users and revenue.

Neither seem true here. When that happens, the journey is a grind, you try to push hard but people don't seem interested.

how do I get motivated? well I have to believe there is a 'leverageable' insight or angle that will grow when I make progress ;) belief that it's a big problem people care about and that I am growing unfair advantage over time solving it.