Comparison of 30 User-Friendly Google Analytics Alternatives

After having used Google Analytics for more than a decade, I broke up and compiled a comparison of 30 alternatives ;-).

* First, it is so time-consuming setting up custom reports in GA4 which have been available previously by default in Google Universal Analytics.

* Second, with privacy restrictions, ad blockers, cookie deprecation, cross-browser/device use, blocking of referrer and search term data etc., the underlying data and attribution modelling becomes less reliable and complete.

What web analytics solution are you using right now?