I was worried it was that WiZ, luckily it's not
Their bulbs are one of the few WiFi bulbs that don't require an app to operate (only for the initial configuration)
https://shelly.guide/add-a-shelly-to-your-wi-fi-through-web-...
In my setup I have Home Assistant running on an N100 mini PC and that's what I use as an HomeKit bridge.
If possible I'd use ZigBee or Z-Wave bulbs (or even better, switches) though.