If you haven’t used it I would try and kick the tires through your company. It’s a pretty powerful tool to put multiple cloud providers under a single pane of glass and normalize security terminology across them. And that’s before you get into the automations, the remediation, the optional Code and Defend add-ons, and more
Very very hard
There are many companies trying to imitate them but fail either on design, performance, scalability or some combination of the three.
Also, Wiz is a marketing and sales MACHINE.
Very difficult. There's a reason why they're worth this much to Google.