What’s the second level analysis here? We know it’s not really necessary or helpful for the ostensible reason (far cheaper/more reliable ways of capturing entropy) — so we conclude it’s a marketing gimmick. Yet for the gimmick to work they have to pretend it’s useful. They’re not fooling themselves or anyone else, though.

So what’s really going on?

Is it:

- it IS somehow a good return on investment??

- marketing had a budget and didn’t know how else to spend it, and no one wanted to be the unpleasant person and say how it’s all a silly waste of money?

- they are making a tonne of money and no one really cares, so we’ll just spend it on fun cool stuff as long as there’s a plausibleish story to go with it?

- fits with a broader global company branding concept that leadership seems to like, so there’s just the momentum to keep it going (and see points above)?

I can’t figure it out. I agree it’s cool! Just the make believe puzzles me a little. I’ve not worked at a big corp like this and just have to understand what’s actually happening.