Why is the maker and her site so porny but not porn? I thought I had clicked the wrong Instagram link and had ended up on an Only Fans model with all the downblouse shots, but it’s never mentioned or sold, just talks about the project.
Other comments here shed some light on this.
Apparently the original creator was aiming to create a system that managed the wires under her desk, and named it underwire. An underwire is a part of some bras, which is how they got to the suggestive branding.
It looks like this is version 2.0 of the project / a fork of the project so they changed the name slightly to underware, as in 'hardware under your desk, to manage wires'
So it's a bit off for me (use sex to sell beer; tell me I'm smart to sell nerd stuff) but at least it makes sense now.
Hope that helps!
Sex sells.
The logo is a breast with nipple.
If that is giving you porn vibes, then that's a you problem.
I was more put off by how long the video is and how little the actual underware system is on display. It seems more like a branding exercise for the person in the video. Contrast that to the tirst gridfinity video [1] which yea also has terrible puns and wordplay, but which spends way more time showing off the project.
Almost pleasantly surprised that it was legitimately background to the concept and not yet another monetization strategy