1. "no" to collect personal data under GDPR consent; or 2. "objection" to collect personal data under GDPR legitimate interest or; 3. "no" to retrieving and storing data on a user device (e.g. cookies, localStorage); or 4. A linear combination of the above.
Personally, I think we should simply fine the heck out of all websites until they all feature a "Reject all" button. No need for browser vendors to propose standard which at least one browser vendor can't be bothered to implement.