Are you making the argument that anyone with enough money should be able to do whatever they want on the moon?

Giant neon McDonalds billboards visible from everywhere on Earth? Mining with zero restriction on impacts to the surface of the Moon or its atmosphere?

Apparently the HN crowd doesn't stand anyone criticizing a "startup", but I'm asking a legitimate question. So far most of the junk we've launched onto the Moon has been in the name of science and operated by nations. An assault by the Free Market is unprecedented. I'm asking a legitimate question about regulation, and implying a question about whether regulation is warranted.