They need to leave Siri behind and make a whole new thing, roll it out to their most loyal and spendy customers, and then let it make its way down the customer chain as it gains more capability.
They need to leave Siri behind and make a whole new thing, roll it out to their most loyal and spendy customers, and then let it make its way down the customer chain as it gains more capability.
Keep Siri! Siri can become the dumb, reliable agent. When I want my garage door opened, I ask Siri. When I want something more thoughtful, I ask this other thing.
A few major iOS releases ago when you said “Hey Siri, wake me up in an hour”, it correctly set an alarm in now() + 60 minutes. Nowadays if you don’t say an absolute time, it sets a timer instead of an alarm. I used relative times when taking naps so this regression is a UX change for worse for me.
To this day, it’s less reliable. Also Siri can’t text my wife who has two phone numbers in my address book. Although there is just a single iMessage chat - Siri always asks (Which one? - without offering options!!!)
The old farts in Apple management need to go and pronto.
The ossification of the entire management layer is really reall frightening and a terrible sign for a company.
I bet we saw peak Apple in 2023/24.
Or when I ask for directions to a hardware store, and I get a result 300km away across a national border...