To recognize what you listen to, build a profile, feed it back to Samsung, which will use it in deciding what crap to display on your Samsung TV (and any other devices) associated to the same profile. For all we know it's even listening to your conversation in the room, I mean, it's Samsung - they literally do this:
https://entertainment.ie/trending/yes-your-samsung-smart-tv-...
https://www.cnet.com/news/privacy/samsungs-warning-our-smart...