I really want two things:
* companies cannot engage in any activity a common person would consider “spying”, cannot take the data collected by users of that service and transfer it to another entity, and third parties may not aggregate data collected about persons for any reason. There are a million and one useful reasons to do each of these things, but companies have proven themselves morally bankrupt and should lose that ability. This would go beyond “opt-in”, just make it illegal or the impractical (e.g. it would require a notary, licensed broker, or lawyers on both sides to engage in the practice)
* digital “purchases” are transferrable and have all of the rights and privileges afforded to physical goods. The producer/consumer balance shifted completely in favor of the producer with digital goods. Terms need to be more favorable to the purchaser as well as protections following the dissolution of a digital marketplace.