>"A truly great engineering organization is one where perfectly normal, workaday software engineers, with decent skills and an ordinary amount of expertise, can consistently move fast, ship code, respond to users, understand the systems they’ve built, and move the business forward a little bit more, day by day, week by week."

I don't think decent skills and ordinary expertise gets you that, especially "move fast" on top of the other things. But the convenient thing about "normal" is I can move the goal posts wherever and it sounds valid.

The article also did not say how often the normal engineers produce bugs of varying severity, so I guess it's possible to move fast and create a manageable amount of bugs?