The "I Have 250,000 Users, Now What?" guy just sold his Facebook app for $3 million
insidefacebook.com
insidefacebook.com
What many entrepreneurs realize too late is that acquiring a lot of heterogeneous users quickly is of little value. Acquiring HOMOGENEOUS users is of great value. When all of a sites users are homogeneous, ie travelers, or runners, or 30 year old single women, the number of methods of monetizing them are legion. Monetization of an audience of less than 5 million is more difficult where there is no commonality.
This young man chose the simplest monetization method, sell the names.
It may be true, but there are a lot of fishy signs.
"Craig Ulliott is a freelance web developer and the guy behind the "Where I've Been" Facebook application that has reached more than 2.3 million users in its first two months since launch. Craig recently sold the application and user base to TripAdvisor for $3mm, which marks the first major sale of a Facebook application since the company opened up their API and development platform."
That's a good argument for keeping ideas like this in a journal or outliner or something so you can review them when a new-platform gold rush like this comes around.
And, as anomalous as this deal seems, I have to say it: it's also more support for the "get popular first and worry about profitability later" school of thought.