Be the change you want to see. I mentioned the vans and his dogs because Mark wasn't some random picture on the Internet, but the nice guy a couple houses down who talked about the volunteer work he did for harbor seals[0]. He was a real person we liked a lot and I thought others might enjoy hearing about his noisy, overprotective golden retrievers.
But yes, he was also a personal hero to me before I met him in real life, and we should absolutely still be talking about the things he uncovered and what happened to them afterward. Please do tell those stories, too.
[0]https://goldengatebirdalliance.org/blog-posts/wild-ly-succes...