Weirdly, as cool as this looks, it's a bit concerning to me. It feels like this is marking a milestone in the history of a great open source project where they are doing one or many of the following:

1) Biting off more than they can chew,

2) Putting significant effort into something that's outside of their core value proposition,

3) Leaning more in the direction of supporting things with a for profit company that gradually cannibalizes the open source side.

Maybe I'm being too cynical. I hope I'm wrong.