It actually explicitly looks for statistical evidence of "herding" (e.g. not publishing poll results that might go against the grain) and penalized those pollsters.
In both rating systems, polls that had a long history of going against the grain and being correct, like Ann Seltzer's Iowa poll, were weight very heavily. Seltzer went heavily against the grain 3 elections in a row and was almost completely correct the first 2 times. This year she was off by a massive margin (ultimately costing her her career). Polls that go heavily against the grain but DON'T have a polling history simply aren't weighted heavily in general.