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It's an entirely appropriate chastisement for their tacky, cliched, and rather lame corporate communication.

It's in reference to the YC job ad at https://news.ycombinator.com/item?id=4332117 posted an hour ago (after the AllThingsD article was submitted). The first paragraph claims that they "can't go into too many details about the exact features of [their] software".

EDIT: This might have been an old job ad that was reposted, as it claims the company has 8 employees, while AllThingsD states they now have 55.

On the front page, this article is directly above "FiveStars (YC W11) looking for software developers". Here's a screenshot for posterity: http://inst.eecs.berkeley.edu/~tikhon/img/fivestarRockstars....

It leads to this job ad: http://news.ycombinator.com/item?id=4332117

There's no reference to "rockstar" in that ad. They seem to have set a somewhat high bar, but I can't see how that equates to looking for "rockstars".

They edited the title.

I see. Thanks.

Look at the screenshot.