I don't know how they plan to initiate the connection, but if the way it works is that the boss is initially referred to the site and offered the service (not receiving any feedback at that point) and it is suggested they list other people who might want to provide them with feedback etc. then the system has much better chances. This has the extra virtue of making it more viral.

The point is to make the whole thing as little like a last resort and as much like an opt-in continuous process, no matter how it is initiated, as possible.