IMHO the deep pockets of the US based tech is their primary competitive advantage. In other countries they seem to try to make a bit of money every month but in USA they tend to aim to make a lot of money at once down the road. I'm under the impression that when non-US services end up failing, US based ones end up enshitified.
So the EU based stuff stays about the same for many years, the US based stuff starts as we are saving the world, democratizing the technology and doing all this for free(*) and then your bill jumps 100x or your experience goes 100x down.