I am quite sure this was shown in one of the MS PDCs ? I am quite sure I saw it there -- I couldn't put my finger on which year. Doubt it ever was a real ad, but one of these parodies they used to do.
all windows sales in history were by strong arming OEM to preload it and pass the cost.
it appears that there is still at least one Microsoft store (https://www.microsoft.com/en-us/store/locations) in the United States, but I think that might be it.
I guess the non-satirical answer would be "experiences"
Vacuum cleaners that doesn't suck. /s