Cause I'm not getting it at the moment. It kind of looks like Reddit for ADD kids.
Not terribly far off base. We want to build something that helps people actually create and influence things on the web, rather than just re/blog/share and discuss them. It's giving people a really simple way to participate with stuff they find funny/cool/interesting. Later, we would love to power people being able to play and interact with all types of content from all sorts of different places, but for now we are trying to get the core interactions right.
That to me seems cool, and I can very easily imagine how awesome that would be.