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Case in point: When Daimler and Chrysler merged, they had a law firm (with no other ties to either company) register the DaimlerChrysler domains weeks before the merger was made public.

I don’t recall if anybody noticed before they went public, but as this thread shows, today it would be noticed for sure.

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One of the earlier seasons of Survivor had the winner leaked because of something similar.

Their website had bios of every player, with a <playername>.jpg headshot. As they were voted out, their headshot was replaced with <playername>_eliminated.jpg.

As soon as someone realized that, they entered in every player's name with _eliminated.jpg. One player had a 404 for that file.

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