This came up the other day and it became clear that many people, even on HN, don't realize that in the late 90's it was pretty common for non-tech people to have their own websites. There were many places where you could do this for free, and it was extremely easy to spin up a simple one. The actual content being shared - text and images - isn't really different from the majority of the content that's still being shared.
In many ways, we've actually regressed over the past 30 years, to the point where people say that the average person couldn't even create their own page before Web 2.0. And the web has become much more homogenized as a result, and most of the platforms people gravitate to, starting with Web 2.0, went for quick throw away engagement instead of more thoughtful evergreen content.