1) My experience of shopping in either our small town or the major city nearby is that finding anything remotely out of the mainstream (eg hobby supplies, food ingredients that aren’t routine for a supermarket) is really difficult (like, hours can be spent scouring individual shops) and simple items are often priced much higher than the online cost (especially tech).
2) Failing the local option, shopping via third-party websites is often really frustrating, due to a combination of bad UX, individual signups per website, and high postage costs (€4.99 seems to be the minimum for even very small items, and €7+ is not at all uncommon).
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If you want to challenge Amazon, we need innovation:
- if local shops all used a single stock-taking system that also allowed live location-aware item searches, it would be a game changer. Imagine searching for an item you want and knowing, for sure, there was one in stock in a local shop, and the price. (My belief is many people would love to shop locally if it wasn’t such a PITA.)
- if online shops would collaborate on a system allowing a single user account to be used to buy items across multiple stores, it would massively lessen the friction. If they could also figure out a way to compete somewhat on the cost of shipping, that would also help.