I really like the idea of onesec app: solves the pb that "I suck at taking video" (// Instagram: even if my pics are crap they could look good with filter). Still imho the best comparison is not "instagram" but Twitter. Onesec = twitter for video ie: only 1 second format (or 2 or 5s) videos not more. That'll make video less of a waste of time and more appealing to me.