It's not only a column but a daily email. Of 20 unread emails in my inbox 17 are these ones. It's too good to archive without at least skimming through. But it's a longish read and accumulates fast.
Yes, I should have mentioned that -- the link I posted is a link to subscribe to the email.
I have read a lot of Matt Lavine, but just remembered it having more editorial analysis. Maybe that is the difference between the daily and other articles?